How Often Should a Med Spa Post on Instagram?

The best schedule is the one you can keep. A page that posts steadily for a year usually does better than one that posts every day for two weeks and then goes quiet.

Start with what you can sustain

Four Reels a week is a strong goal for many practices, and it matches about 16 videos a month. If that feels like too much, start lower and build up.

Plan the month in advance

Map your content to your calendar: new treatments, seasonal offers, events, and common questions. A plan removes the daily pressure of deciding what to post.

Mix your content

Rotate between education, results, your point of view, and behind the scenes. A mix gives people different reasons to follow you and to book.

Review what works

Once a month, look at which videos got saves, shares, and messages. Make more of what brings real conversations, not only views.